![300 drones illuminating the river IJ in Amsterdam – Studio Drift to present European premiere of “FRANCHISE FREEDOM”. After world premiere in Miami Beach in collaboration with BMW, airborne performance on August 10 – 12, 2018. 300 drones illuminating the river IJ in Amsterdam – Studio Drift to present European premiere of “FRANCHISE FREEDOM”. After world premiere in Miami Beach in collaboration with BMW, airborne performance on August 10 – 12, 2018.](https://mediapool.bmwgroup.com/cache/P9/201712/P90288511/P90288511-world-premiere-of-franchise-freedom-a-flying-sculpture-by-studio-drift-in-partnership-with-bmw-durin-2249px.jpg)
300 drones illuminating the river IJ in Amsterdam – Studio Drift to present European premiere of “FRANCHISE FREEDOM”. After world premiere in Miami Beach in collaboration with BMW, airborne performance on August 10 – 12, 2018.
![World premiere of “FRANCHISE FREEDOM” has the ocean front night sky of Miami Beach abuzz with 300 flying drones. Studio Drift in partnership with BMW created an airborne sculpture illuminating the heavens World premiere of “FRANCHISE FREEDOM” has the ocean front night sky of Miami Beach abuzz with 300 flying drones. Studio Drift in partnership with BMW created an airborne sculpture illuminating the heavens](https://mediapool.bmwgroup.com/cache/P9/201712/P90288458/P90288458-world-premiere-of-franchise-freedom-a-flying-sculpture-by-studio-drift-in-partnership-with-bmw-durin-600px.jpg)
World premiere of “FRANCHISE FREEDOM” has the ocean front night sky of Miami Beach abuzz with 300 flying drones. Studio Drift in partnership with BMW created an airborne sculpture illuminating the heavens
![designboom on Twitter: "as dusk fell over at burning man, studio drift took franchise freedom and its 600 luminous drones to playa as a tribute to larry harvey, the visionary who built designboom on Twitter: "as dusk fell over at burning man, studio drift took franchise freedom and its 600 luminous drones to playa as a tribute to larry harvey, the visionary who built](https://pbs.twimg.com/media/Dqbo7DnXgAAEgbo.jpg)
designboom on Twitter: "as dusk fell over at burning man, studio drift took franchise freedom and its 600 luminous drones to playa as a tribute to larry harvey, the visionary who built
![Franchise Freedom - BMW and Studio Drift at Art Basel Miami Beach (Partner Content) - The Cool Hunter Journal Franchise Freedom - BMW and Studio Drift at Art Basel Miami Beach (Partner Content) - The Cool Hunter Journal](https://thecoolhunter.net/wp-content/uploads/2018/01/bmw1.jpg)